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We critically thinking, rational types are well aware that the reason why homeopathy doesn’t work beyond the placebo effect is because, in all probability, there are bugger all active ingredients in any remedy above 15C. In fact, the scientifically unproven technique of like curing like means that even the remedies below 15C, that might just contain the odd molecule of the original ingredient, are hardly any more likely to work either.

However, to the uninformed majority, homeopathy is often confused with natural herbal remedies. And the fact that you can buy them from your local branch of Boots the Chemist adds an additional air of false credibility. After all we trust Boots to sell us medicines that actually work. Nevertheless, thanks to the Parliamentary Science and Technology committee we now know from the horse’s mouth that Boots sell homeopathic remedies not because there is any evidence that they are efficacious, but simply because they sell.

Perhaps they wouldn’t sell quite so well if more people were aware of what a homeopathic remedy is and how scientifically absurd its underlying principles are.

In order to try and raise awareness of the truth behind homeopathy, a while ago I cobbled together a quick video demonstrating how a homeopathic remedy is made. Much to my surprise the video proved to be rather popular but in case you missed it, here it is again:

Despite the success of the above video, a much wider reaching awareness is required, and this is where the 1023 campaign comes in. If you would like to become involved in the awareness raising campaign then please sign up here to receive more information on how you can help.